Understanding Qualitative Data in Data Analytics

Qualitative Data in Data Analytics

Data analytics is the science of studying unstructured data to draw inferences. Qualitative data involves subjective measurements of qualities and characteristics. This type of data is often categorical, describing attributes of a population such as hair color or blood type.

Qualitative vs. Quantitative Data

Qualitative data is different from quantitative data, which is measured and analyzed mathematically. While quantitative data provides numerical values, qualitative data is descriptive and relies on words or letters for representation.

Importance of Qualitative Data

In data analytics, qualitative data plays a crucial role in understanding the attributes and characteristics of a given population. It helps in categorizing and describing data, providing valuable insights for decision-making processes.