Research Study and Data Collection Methods

What is cross-sectional study?

A. Transversal studies B. Longitudinal studies C. Tracking studies D. Cross-sectional studies

Answer:

C. Cross-sectional studies

A cross-sectional study is a type of research method that involves collecting and analyzing data from a population at a single point in time to understand how various variables may be related. This method is different from longitudinal studies, which track the same individuals over a longer period of time.

In a cross-sectional study, consumer data, point-of-sale data, and in-store auditors are utilized to gather information about a specific point in time. These different data sources provide valuable insights into consumer behaviors, purchasing patterns, and overall market trends at a particular moment.

The data collected in a cross-sectional study is then analyzed to draw conclusions and identify correlations between different variables. By utilizing consumer data, point-of-sale data, and in-store auditors, researchers can gain a comprehensive understanding of the market landscape and make informed decisions based on the findings.