Maximizing Awareness for Alan's New Line of Scooters

Explanation:

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. By selecting "Build awareness" as the marketing objective for his campaign, Alan aims to reach a wide range of potential customers who may be interested in his new line of scooters.

Google Display Ad allows business owners to run ads and connect with audiences through millions of other websites. This is achieved by delivering advertisements to people as they browse the internet. By using a Google Display Ad campaign to promote his new line of scooters, Alan's ads can appear on websites that are relevant to scooters, thereby connecting him to his target audience.

Choosing "Build awareness" as his marketing objective allows Alan to reach audiences as they browse websites, giving him a competitive advantage over other competitors. By increasing awareness and interest in his new line of scooters, Alan can attract more potential customers and build a strong brand presence.

Creating awareness as the marketing goal for the display advertising campaign enables Alan to reach a larger audience, improve brand recognition, and lay the groundwork for future conversions. Display ads provide an attractive way to highlight his business and attract new customers, stimulating interest, fostering engagement, and increasing brand recognition.

The ultimate objective is to increase awareness of Alan's scooters among potential customers, capture their attention, and establish a strong brand presence that will encourage further conversions.

By focusing on building awareness through the Google Display Ad campaign, Alan can effectively promote his new line of scooters and maximize his reach to potential customers.