How to Attract New Users with App Campaigns

What campaign subtype should be selected to attract new users with a new app?

Harry's about to launch a new app and wants to attract new users with the help of an app campaign. Which campaign subtype should Harry select when setting up this new campaign?

Answer:

The campaign subtype that Harry should select is "App Installs."

Harry's goal of attracting new users with his new app can be achieved by selecting the "App Installs" campaign subtype. This subtype is specifically designed to drive installations of the app, which is crucial for reaching new users.

By choosing the "App Installs" subtype, Harry can create ads that entice users to download and install his app. This focus on increasing the number of installations can lead to more users engaging with his app, ultimately helping him attract new users.

Additionally, Harry can customize his ad creative and targeting options within the "App Installs" campaign subtype to reach his desired audience. He can target users with specific interests or demographics who are more likely to be interested in his app, enhancing the effectiveness of the campaign.

The "App Installs" campaign subtype also provides valuable metrics and insights related to app installations. This allows Harry to track the success of his campaign and make any necessary adjustments to optimize its performance, ensuring that he is effectively attracting new users to his app.

In conclusion, by selecting the "App Installs" campaign subtype, Harry can effectively attract new users to his app by driving installations and increasing user engagement.