Boost Your Website Sales with Google Display Remarketing

How can Doreen increase sales on her website?

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign. How might remarketing help her meet her marketing objective?

Answer:

It reaches members who have previously viewed her website as they browse network websites and use network apps.

Remarketing can be a powerful tool for Doreen to increase sales on her website. By targeting customers who have already shown interest in her products or services by visiting her website, she can stay top-of-mind and encourage them to come back and make a purchase.

When a user visits Doreen's website, a cookie is placed in their browser which allows her to show targeted ads to these users as they browse other websites within Google's Display Network. This means that Doreen's ads can reach potential customers even after they have left her website, keeping her brand in front of them and reminding them to return.

By utilizing Google Display Remarketing, Doreen can increase the chances of converting website visitors into customers. This strategy can help her maximize her advertising budget by focusing on users who have already shown interest in what she offers, ultimately leading to a boost in sales on her website.