Understanding Marketing Channels and Strategies

Marco's Transaction in a Vertical Marketing Channel

The transaction takes place in a vertical marketing channel. In this scenario, Marco recently sold special tagged collars to the local kennel for their dogs and leashes to a local dog walking company for their dog walkers. This type of transaction falls under a vertical marketing channel since the products are being sold to businesses that are in a direct relationship with the end consumers.

What is Marketing?

Marketing encompasses the actions a company takes to promote the sale or purchase of a product or service. It involves various activities such as selling, delivering products to clients or other businesses, and advertising. Affiliates can also assist a company in its marketing efforts. One of the fundamental strategies utilized by marketing and advertising professionals to capture the interest of specific target markets is through advertising. This can include celebrity endorsements, catchy slogans, packaging designs, and media exposure.

Overall, marketing is the discipline that covers all the activities a company undertakes to attract customers and build lasting relationships with them.