Sales Strategy Tactics in Retail Industry

What is the sales strategy known as when a customer is attracted with a low-priced item but offered a higher-priced item upon arrival at the store?

Final answer:

The sales strategy described is known as bait and switch.

The sales strategy described in the question is known as bait and switch. Bait and switch is a tactic used by retailers to attract customers with a low-priced item, or 'bait', and then attempt to sell them a higher-priced item, or 'switch', when they arrive at the store. In this case, the dealership advertised a four-door sedan for $12,999 but did not have it available and instead offered a similar model for $14,999.