How to Set Daily Budgets in Google App Campaigns

What are the correct statements for setting daily budgets within Google App campaigns?

A) A daily budget should be at least 50 times the tCPI.

B) A daily budget should be at least 10 times the tCPA.

Answer:

The correct statements for setting daily budgets within Google App campaigns are A and B.

Google's application campaigns are a fun and exciting way to promote Android and iOS applications to a wider audience. Vivian has been given the responsibility to manage clients interested in running Google App campaigns with varying goals and objectives.

When it comes to setting daily budgets within App campaigns, there are important guidelines to follow for optimal performance and results. Firstly, a daily budget should be at least 50 times the tCPI (target cost-per-install). This ensures that the campaign has enough budget to reach the desired number of app installations efficiently.

Secondly, a daily budget should be at least 10 times the tCPA (target cost-per-action). This allows for better optimization of the campaign based on the desired actions from users, such as app installs, registrations, or in-app purchases.

By following these guidelines, Vivian can help her clients achieve their campaign objectives effectively and efficiently. Whether it's promoting a new app, increasing user engagement, or driving app revenue, setting the right daily budget is key to success in Google App campaigns.