Exploring the Buying Center for a College Football Scoreboard

Who might be members of the buying center for the college football scoreboard and why might they be in it?

a. Athletic department representatives (head football coach, athletic director). A scoreboard is a big part of student experiences at a home football game. b. College president. Wants the scoreboard to look "respectable" for alumni. c. College vice-president of finance. Is concerned about paying for the scoreboard. d. College alumni relations/development director. Might get an alumnus to contribute/pay for scoreboard as a gift to the college. e. College director of buildings and grounds. Must be able to maintain the scoreboard (replace lighting, etc.). f. College director of purchasing. Perhaps needs to get competitive bids and secure a formal contract with the supplier, such as Daktronics. g. Potential sponsor. Organization/alumnus that/who might be willing to pay a "naming rights" fee to cover some or all of the scoreboard’s cost. h. President of the Boosters Group. The person who heads the group of people who support and promote the college’s football program through donations, etc. i. Others as identified.

Final Answer:

The buying center for the college football scoreboard consists of various members with different roles and interests.

Explanation:

The buying center for the college football scoreboard could include several members:

• Athletic department representatives, such as the head football coach and athletic director, because the scoreboard is an important part of the student experience at games.
• The college president, who wants the scoreboard to look respectable for alumni.
• The college vice-president of finance, who is concerned about paying for the scoreboard.
• The college alumni relations/development director, who might seek contributions from alumni to fund the scoreboard.
• The college director of buildings and grounds, who is responsible for maintaining the scoreboard.
• The college director of purchasing, who needs to secure competitive bids and formal contracts with suppliers.
• Potential sponsors, including organizations or alumni who might pay for the scoreboard in exchange for naming rights.
• The president of the Boosters Group, who supports and promotes the college's football program through donations.
• And others as identified.

Each member has a specific interest and role in the buying decision of the college football scoreboard.