Effective Downward Communication: Crystal's Meeting with Her Staff

What type of organizational communication is exemplified by Crystal's meeting with her staff to discuss the new claim form?

a. downward communication

b. upward communication

c. departmental communication

d. horizontal communication

Answer: a. downward communication

The example provided represents downward communication. Downward communication refers to the flow of information from higher-level individuals, such as managers or supervisors, to lower-level employees or subordinates within an organization. In this scenario, Crystal, as the manager of the claims department for a large insurance company, is communicating the new claim form to her staff during the meeting.

She is providing information and instructions about the form, which will be used by the company next month. This type of communication is typical in hierarchical structures, where managers or leaders share information, policies, or instructions with their subordinates.

Downward communication is essential for ensuring that employees are informed about organizational changes and can perform their tasks effectively. Crystal's meeting with her staff demonstrates the importance of effective downward communication in organizations.