Creating a Persuasive Message for an Online Company Survey

• Being too pushy or aggressive in his language
• Using technical jargon or overly complex language
• Focusing only on the benefits to the company
• Neglecting to provide clear instructions on how to access and complete the survey

Being too Pushy or Aggressive

Marcus should avoid using language that may come across as demanding or pushy. Employees are more likely to respond positively to a message that is respectful and considerate. By maintaining a friendly and approachable tone, Marcus can encourage his employees to complete the survey willingly.

Using Technical Jargon or Complex Language

Marcus should ensure that his message is easy to understand and written clearly. Using technical jargon or complex language can create confusion and lead to disengagement from employees. Simplifying the message and using clear, concise language will help employees better comprehend and act upon the survey request.

Focusing only on Company Benefits

Marcus should emphasize not only the benefits to the company but also to the employees. By highlighting how completing the survey can lead to improved working conditions, better communication, and opportunities for growth and development for the employees, Marcus can make the request more appealing and relevant to them.

Neglecting to Provide Clear Instructions

Marcus should ensure that his message provides clear instructions on how to access and complete the survey. Employees need to know what steps they should take to participate effectively. Including direct links to the survey and outlining the process will streamline the response rate and make it easier for employees to take action.