A Guide to Tracking KPIs for a Conversion Campaign

Which KPIs would you track for a conversion campaign?

a. Purchases, store visits, or leads

b. Reach, impressions, or brand awareness

c. Likes, traffic, or engagement

d. None of the above

Final answer:

For a conversion campaign, the KPIs that a business would want to track include purchases, store visits, leads generated, reach, impressions, brand awareness, likes, traffic, and engagement.

Explanation:

In a conversion campaign, businesses track Key Performance Indicators (KPIs) to measure the effectiveness of the campaign and determine if it is achieving its objectives. Some KPIs that would be relevant to track for a conversion campaign include:

• Purchases: Tracking the number of purchases made as a result of the campaign.
• Store visits: Monitoring the number of people who visit the physical store after seeing the campaign.
• Leads generated: Keeping track of the number of potential customers who express interest or provide contact information.
• Reach: Measuring the number of unique individuals who have been exposed to the campaign.
• Impressions: Counting the total number of times the campaign has been displayed.
• Brand awareness: Assessing the level of recognition and familiarity the target audience has with the brand.
• Likes: Monitoring the number of likes or reactions received on social media platforms.
• Traffic: Tracking the amount of website or landing page traffic generated by the campaign.
• Engagement: Measuring the level of interaction and involvement of the target audience with the campaign content.

By tracking these KPIs, businesses can gain insights into the effectiveness of their conversion campaign and make data-driven decisions to optimize their strategies.